Major Cineplex Group Public Company Limited (“the Company”) was established in 1995 by Mr. Vicha Poolvaraluk. The Company operates the business mainly as service provider for movie shows and provides services on entertainments. Operation of the business group comprises 5 core businesses as follows, theater business, media and advertisement service provision, bowling and karaoke service provision, space rental and service business and movie contents.

Major Cineplex Group, as a leader in Thailand's entertainment industry, remains committed to creating excellent movie experiences that meet customer demands consistently. Throughout the past year, although the number of Hollywood films was limited, leading to poorer earnings compared to 2023, it proved to be a testament to the success of the Thai film industry, which has a market share of over 50% (Tollywood) for the second consecutive year. In 2024, we had 8 (eight) Thai films that surpassed 100 million baht in box office earnings, one of which is "Death Whisperer II; Tee Yod II" a film that our company co-invested in, and it has become the highest-grossing Thai film in the history of Thai cinema.

Another important mission to maintain our competitive edge, revenue growth rate, and long-term returns is the expansion of movie theater branches to 1,200 locations to cover all 77 provinces in Thailand. This aligns with our mission to be Tollywood. In 2024, the Company was able to proceed with investments to open theaters as planned, which received an excellent response after opening.

In 2025, amidst changes in consumer behavior and rapid technological advancements, we continue to recognize the importance of creating an exceptional experience for viewers and adapting to meet the diverse needs of our customers through investments in cutting-edge technology. This includes clearer audio and visual systems as well as designing spaces that offer comfort and cater to all lifestyles. Additionally, the number of Thai and Hollywood films in 2025 is expected to increase steadily, reflecting the awareness and efforts of producers to present quality works that meet customer demands.