Off Trade Channel Manager

POSITION:      OFF-TRADE CHANNEL MANAGER-BEER

LOCATION:    VIENTIANE OFFICE

KEY RESPONSIBILITIES

This role will report directly to the Channel Manager-Beer and will have overall responsibilities including but not limited as following: 

• Develop an Off-Trade Channel Marketing Strategy for relevant sub-channels and product categories to achieve specific business objectives.
• Develop multi-touchpoint shopper marketing initiatives and campaigns based on shopper insight and a comprehensive understanding of retailer strategy.
• Develop new Point of Sales Materials (POSM) and merchandising items to support trade execution.
• Develop and ensure brand visibility in off-trade channels by following its brand guidelines.
• Develop and execute trade and consumer promotion, while monitoring and evaluating its effectiveness.
• Prepare a monthly/bi-monthly trade and consumer promotion plan in designated channels.
• Develop PICOS (Placement, Inventory, Communication, & Sales) for all sub-channels, ensuring alignment from relevant stakeholders, roll-out, and implementation.
• Continuously adapt to market dynamics and develop tactical plans to defend and win volume to achieve company targets.
• Lead and coordinate the customization and implementation of integrated marketing activation plans by coordinating internal and external functions.
• Collaborate closely with internal departments and external suppliers to successfully accomplish assigned tasks and meet targets.
• Ensure the efficient usage of resources by managing the channel operating budget.

QUALIFICATION REQUIRED

• Bachelor’s or master’s degree in business administration, marketing, or related disciplines.
• Proficient in Microsoft Office (Word, Excel, and PowerPoint).
• Fluent in English and good communication skills.
• Minimum 3 years working experience in related field.
• Experience and intensive knowledge on sales, customer service, channel marketing and merchandizing.
• Previous work experience in FMCG/F&B industry, cross functional exposure will be favourable.
• Strong interpersonal skills, able to present well with senior leaders.
• Analytical and is familiar with using research-based info to work.
• Self-driven and results oriented.
• Highly assertive
• Able to work odd hours and under stressful conditions.

HOW TO APPLY

Submit your updated CV and cover letter (PDF in English) to [email protected] before the application deadline on 29 September 2024. Tel: 020 56556272.

Noted: Only shortlisted candidates will be contacted for interview